Drop your Pants!

We are in the business of providing help to families and carers whose daily life involves a lot of things that quite simply do not get spoken about in public.

The most common of the taboo subjects is incontinence.

This advertising campaign, created by an American company to promote awareness of the extent of the problem and to reduce the stigma, tackles the issue head on, with imagination and I think to great effect.

Take a few seconds to watch the videos and see what you think. I particularly like the video showing the entire factory wearing the pants and rapping!


Check out the Business as usual Video!