Could the fashion industry learn a lesson from the healthcare industry?

Today Chain store Debenhams have launched new ladies mannequins for their stores in a size 16, instead of the usual size 10. Recognising at last that the average woman in the UK is a size 16 and they have chosen to reflect this in their store displays. Debenhams were also one of the first retail stores to adopt the use of Mannequal the first display system illustrating mannequins as wheelchair users created by Sophie Morgan.

When I started Rackety’s one of the things that I couldn’t get over the way the healthcare industry looked- it was such a bleak and dismal place to land in. There was a clear taboo about showing images of anyone with a disability- thankfully this has gradually improved greatly in the last 10 years, and we are proud to think that Rackety’s have contributed to helping with this major change.

I welcome any move by the fashion industry that recognises we are surrounded by beauty and it doesn’t just come in the size 10 androgynous body shape so favoured by the fashionistas.

Maybe the fashion industry could take a note of the progress that has been made by the healthcare industry towards reflecting a positive and realistic view of real life, showing disabled adults and children in a vibrant way with some creative and inclusive imagery.

Now that is something I am really looking forward to!