Silk purse-sows ear.
This week I had a very interesting phone call from a “returning” customer.
“I have to confess that I went to an alternative much cheaper supplier” she told me, “ However” she continued “ I have come back to Rackety’s because the other supplier’s goods were terrible value for the money, they did not fit well, the openings were totally unsuitable and in the wrong place, they shrank in the wash, and fell apart after a few weeks- I was more than disappointed.”
The conversation went on for about twenty minutes comparing Rackety’s carefully researched, manufactured and highly specialised garments with the alternative version. “ I came back because your vests last until my child grows out of them, and often get passed on to other people we know who also get the benefit from wearing them.
It will be interesting to see how many more phone calls we get over the coming year.